Privacy Policy
Last updated: 27 March 2026
1. Who We Are
Meet Alden ("we", "us", "our") is an AI services consultancy registered in the United Kingdom. We act as the data controller for personal data collected through this website (meetalden.com) and our services.
Contact: hello@meetalden.com
2. What Data We Collect
We collect and process the following categories of personal data:
| Category | Data | Basis |
|---|---|---|
| Contact information | Name, email address, phone number, company name, job title | Consent / Legitimate interest |
| Communications | Content of emails and messages you send us | Legitimate interest |
| Technical data | IP address, browser type, operating system, referring URL, pages visited, access times | Legitimate interest |
| Usage data | Interactions with our website, features used | Legitimate interest |
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries and provide our services
- To schedule and conduct discovery calls
- To send service-related communications
- To improve our website and services
- To comply with legal obligations
We do not use your personal data for automated decision-making or profiling.
4. Lawful Basis for Processing
Under UK GDPR (the Data Protection Act 2018) and EU GDPR (Regulation 2016/679), we process your personal data on the following lawful bases:
- Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., subscribing to communications).
- Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.
- Legitimate interests: Where processing is necessary for our legitimate interests (such as improving our services and website security), provided these are not overridden by your rights and interests.
- Legal obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.
5. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: Hosting (Netlify), email services, and analytics tools that process data on our behalf under data processing agreements.
- Professional advisors: Lawyers, accountants, and auditors where necessary.
- Legal requirements: Where we are required to disclose data by law, regulation, or court order.
6. International Transfers
Where we transfer personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- The UK International Data Transfer Agreement (IDTA) or UK Addendum to the EU SCCs
- Adequacy decisions where applicable
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Enquiry data: 24 months from last contact, unless a client relationship is established
- Client data: Duration of the engagement plus 6 years (to comply with UK statutory requirements)
- Technical/usage data: 12 months
8. Your Rights
Under UK GDPR and EU GDPR, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your personal data ("right to be forgotten").
- Restriction: Request restriction of processing in certain circumstances.
- Portability: Receive your data in a structured, commonly used, machine-readable format.
- Objection: Object to processing based on legitimate interests or for direct marketing.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at hello@meetalden.com. We will respond within one month.
9. Cookies
This website does not currently use cookies for tracking or analytics. If this changes, we will update this policy and implement a cookie consent mechanism in compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) and the ePrivacy Directive.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encryption in transit (TLS), access controls, and regular security reviews.
11. Children's Data
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
12. Complaints
If you are unsatisfied with how we handle your personal data, you have the right to lodge a complaint with:
- UK: Information Commissioner's Office (ICO) — ico.org.uk
- EU: Your local Data Protection Authority (DPA) in your member state of residence
13. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.